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Wednesday, February 11, 2009

Getting serious about Sirius XM

Link above goes to: BusinessWeek

Quote from the source:
Sirius XM: What Price Bankruptcy?
Under Chapter 11, the satellite radio outfit could possibly revamp costly contracts. But it could also lose its top star and lots of listeners

By Olga Kharif

A bankruptcy filing by Sirius XM would have widespread implications not just for holders of the satellite radio company's debt and shares, but also for millions of listeners and for the celebrities like Howard Stern whose fat paychecks have made it harder for the company to pay its other bills....


It bugs me that I predicted an end to this company, when it was two, some while ago because it seems to me so preventable. (Oh yeah, I know they do have some ads.)

Maybe if they had followed a business plan more to my liking it would not have worked, but I like to think that what I said makes sense, so it makes me happy to believe that there is still time.

They need commercials.

Bad commercials are bad. But good commercials are good. People need a break from all that intensity and it gives them revenue.

I think we need satellite radio so I hope the best whatever answers they find.
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