Friday, February 12, 2016

Social Awards 2016: BSOM detail

Decided last year to give my own appreciation for those I felt exemplified the best in social for the prior year and am continuing this year, with my choices to be announced March 6th, nominees for the first category have been set.

Best Social Organization Major--award is appreciation for the best overall company in social media designated as major by total number of followers. As I did last year will use organizations with greater than 100 million active users. Nominees are listed in alphabetical order. Nominees may be a main company or a subsidiary.

Nominees for 2016 BMSA's BSOM are: Facebook, Instagram, Snapchat, Twitter, YouTube

These companies cover a vast number of people on social media though not all, and thinking on my choices I wonder myself at times about why. But regardless of how arbitrary those choices are I feel confident that each has demonstrated clear excellence in this category.

Establishing my opinion in picking one above the others I am focusing on social relevance, with a local or global emphasis.

And YouTube makes the list this year after changes which seemed to show it actually cared more than in times past, in my opinion, about what individual users want to see, versus more focus on mass appeal.

Stability here from last year probably reflects a lot my usage. More of an argument to find a way to get more input from others. Which I want to do. First two years though just hasn't happened.

The emphasis on social relevance is related to ease of use, which includes user interface, as well as the power of discovery, which can have a local or global focus.

As much as I would like a focus on privacy as a major issue, as well as transparency, am less confident this year than last on how well it is handled though it has more visibility as an issue which social media companies are at least addressing, so will mention as a continuing concern.

Important of course is the overall feeling of control of the experience.

The best in social give as much control as possible, while facilitating interactions with other people, with the greatest security.

In finding a best for this category the opinion this year will hinge on demonstrated value to others, based on my usage and that of others. Social is more and more helping to show our world in all its diversity. Best companies in social facilitate that to best advantage.

Social continues to be the focus. So must be about connections made, in the real world, where looking at local or global I can cover the enormous potential given.

James Harris
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