Wednesday, February 18, 2015

Social Awards 2015: BSOJ detail

Continuing with the categories for my own appreciation awards to be announced March 1st, nominees for the second category have been set.

Best Social Organization Junior--award is appreciation for the best overall growing company in social media not designated major as determined by total number of followers. Nominees must have existed for the entire calendar year of 2014. Nominees can be listed in any order.

Nominees for 2015 BMSA's BSOJ are: Pinterest, WhoSay, Disqus, Livefyre

Finding nominees for this category was the most arbitrary, as there are so many possible while I narrowed things down to just four, where the focus is on those with which I am most familiar through last year. And in my opinion, each has demonstrated clear excellence in this category, which is why they were chosen.

The range here is quite wide as well where some may wonder if all are actually social organizations, so I will note I include on the basis of whether or not an organization helps facilitate conversations between people locally or globally, and each does.

With Disqus and Livefyre that is through comments, where you can comment for instance on a news article, and also reply to people who have commented.

While WhoSay allows celebrities to centralize communicating across social media, which actually kind of makes it experimental. Nonetheless it can facilitate communication between those interested in such things.

And Pinterest is in many ways most interesting as a different kind of social media company, which allows people to share interests through pins, where also they can communicate with others.

Across these awards of appreciation my opinion in picking one above the others is as usual focus on social relevance, with a local or global emphasis.

Like with the major category, the emphasis on social relevance is related to ease of use, which includes user interface, as well as the power of discovery.

And across anything in social media, including here, privacy is a major issue, as is transparency, and overall feeling of control of the experience.

In finding a best for this category the opinion will hinge on the efficiency with which these organization facilitated my social interactions or those of others, last year.

James Harris
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