Promotion in theory is easy: put forward best synopsis of content highlighting in the best way content that will be welcomed by fans and potential fans.
That is how for example entertainers must grow their fanbase by being appealing to future potential fans. And web makes easier to reach people!
The web enables global information distribution and routinely now there are entertainers who achieve global success paying vastly less for promotion by brilliantly promoting.
Have talked my own consternation at feeling a need as a fan to help with global promotion. Is messed up now as 20th century systems and ways are only slowly being disintegrated.
So global promotion is still best done by fans. That is wacky. But yeah global fandoms have actually saved careers being hampered by media companies that have no clue how to do global promotion.
It is simple in theory to promote globally, but difficult in practice as requires skills. Like now better packaged entertainment synopsis I have noticed discussed comes from fans doing for fun and freely sharing.
Which is ok, up to a point. Entertainers controlled though by inept agents and managers can mess up any support. Which is frustrating.
Also fans needing to get it done is not good for health of promotion industry! Is a valuable field of paid work.
Have entertainers with demonstrated brilliance who just need to be promoted properly which is not their job to handle.
Thankfully am confident as people learn will quickly become a problem of the past. And fans like myself can just enjoy brilliance without needing to help in global promotion if want to keep getting.
